Real user behavior — across web and app, live and auto-scored.
Open User Lab is an in-product UX research tool: moderated user interviews with a live cockpit, unmoderated usability testing via a single link, and automatic task-success scoring — across your website and native app.
One study, both worlds
Web prototype and native app side by side — evaluated together.
Success measures itself
Define a criterion (URL/element or screen/view/event) — the rest runs automatically.
Live and async
Moderated interview in the cockpit, or unmoderated observation by link.
Built for real insight.
From embedding to finished analysis — usability testing, session replay and success metrics across web and native app.
Web and app in one study
Set each study to web, app, or both. With “both”, every task carries a separate web criterion (URL) and app criterion (screen) — one study evaluates both worlds.
Success that measures itself
Define what “done” means. And instead of typing screen names, run the app once — Open User Lab offers the real screens & events as clickable chips. One click to assign.
Follow live or observe by link
Invite participants and follow live in the cockpit — or share an anonymous link that auto-starts an observation session on every visit.
Analytics that answer
Per-task success rates, task success matrix, rage/dead clicks, user-flow Sankey (nodes = page or screen), scroll depth and heatmaps — across web and app sessions.
Privacy by design
Inputs masked by default, consent upfront, hard withdrawal. Self-hosted — your data stays with you.
Multilingual
Full UI in EN/DE, participant language per study, multilingual widgets, emails and invoices.
Web & native together
Web and native app sessions land in the same study — and are evaluated together.
Up and running in 3 steps.
From embedding to your first analysis.
Embed
Add the snippet (web) or SDK (app) to your prototype.
Tasks & criteria
Describe scenarios, pick the success criterion in a click.
Observe & analyze
Live in the cockpit or by link — then automatic metrics.
What teams use it for
From prototype validation to onboarding checks.
Illustrative use cases — customer quotes coming soon.
Ready to see real user behavior?
Self-hosted, privacy-friendly, embedded in minutes.
Start free